A new video dedicated to innovation

Technology, sustainability and internationalization are the pillars upon which Bottaro is built.

Since 1956, the Italian company has been a standout in the production of black annealed wire (BWR™ and BWR™Plus) and high-strength wire (BWR™ GALVA HT) for baling presses for the recycling of paper, cardboard, plastic, municipal solid waste, expanded materials and textiles.

For over fifty years, Bottaro has invested in research and innovation with the goal of offering the international market an excellent wire for safety, reliability, performance and sustainability.

This excellence is built through a continuous technological evolution that has led the company to install next-generation robotic facilities, ensuring controlled production in record time. The products are guaranteed for performance and reliability and reach over 50 countries worldwide with maximum security, thanks to meticulously designed packaging, fast logistics and a global distribution network.

This path of technological innovation and internationalization is based on the principles of the circular economy and sustainability, essential and non-negotiable values for a forward-thinking company.

Bottaro has chosen to convey these values, its technological evolution and internationalization in a new corporate video. The image that emerges is that of a contemporary company capable of resiliently tackling all the opportunities and challenges posed by the socioeconomic, political and environmental landscape, thereby staying one step ahead in the wire production sector.

With this video, Bottaro has also demonstrated its attention to continuous growth in the world of digital marketing and communication. For several years now, the company has invested significant resources in this area to convey the "hidden" value of a simple but essential product like wire, capable of making an ecological contribution to our world.