choose molded pulp bottles
Photo courtesy of HP Inc.

HP acquires paper bottle maker

Choose Packaging is a packaging development company that has developed a zero-plastic paper bottle.

Subscribe
February 2, 2022

HP Inc., headquartered in Palo Alto, California, says it has acquired Choose Packaging, a packaging development company and inventor of what HP describes as the only commercially available zero-plastic paper bottle. Financial terms of the transaction were not disclosed.

Choose’s patented technology provides an alternative to plastic bottles and can hold a wide variety of liquid products. The paper-based bottles, which can be made from virgin or recycled pulp, depending on what the package demands, “pave the way for a new standard for bottling solutions globally,” according to HP.

“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals,” says Savi Baveja, chief strategy and incubation officer, HP Inc. “Choose has built a truly differentiated technology and we are excited to welcome this talented team to the HP family.”

Other companies have introduced paper bottles recently, including Ecologic, Manteca, California, and U.K.-based Pulpex. However, the Ecologic bottle also contains recycled plastic, while the Pulpex bottle is made from sustainably sourced wood pulp.

hp pulp bottle molding
Photo courtesy of HP Inc.

HP says it is well-positioned to disrupt the $10 billion fiber-based sustainable packaging market. The company introduced its 3D printing-enabled Molded Fiber Tooling Solution designed to bring customizable, fiber-based products to market faster and more affordably.

With the integration of Choose into its Personalization & 3D Printing business, HP says it will focus on scaling its technology and customer footprint to expand the addressable market, noting that more than 150 million tons of single-use plastics are produced each year.

“As a plastic-free packaging development company, we’ve successfully created technology that can provide a viable alternative to plastic bottles to help eliminate single-use PET (polyethylene terephthalate) packaging,” says James Longcroft, founder and managing director, Choose Packaging, headquartered in Edinburgh, Scotland. “HP’s world-class capabilities and expertise can help scale our impact at a global level. We are thrilled to join the HP team and couldn’t have chosen a better match in terms of our shared goals for business, technology, sustainability and a values-oriented culture.”

Choose works with many large global companies, including Accolade Wines, one of the biggest wine companies in the world with more than 50 brands available in more than 130 countries; Henkel, one of the world’s largest consumer and industrial goods companies; Malibu Rum, one of the strategic international brands in Pernod Ricard’s global portfolio; and many more.

“At Accolade Wines, we put innovation and sustainability at the heart of everything we do in our mission to be the world’s most innovative wine company,” Sandy Mayo, chief marketing officer, Accolade Wines, says.We are excited to see Choose join a recognized leader like HP who puts these topics at the top of its agenda. Consumers are demanding more sustainable alternatives, and we look forward to continuing our work together to be the first wine company globally to deliver 100 -percent-biodegradable packaging across some of our leading brands including Banrock Station and Hardys.”

“Henkel drives active progress towards a circular economy by creating smarter packaging for the benefit of people and the planet,” adds Berthold Schreck, R&D vice president of laundry care, Henkel. “Choose and HP bring together a game-changing combination of packaging technologies, and we are excited to collaborate to develop new sustainable packaging solutions and reduce plastics in our consumer goods products.”