Zone Defense launches ZonePro ADAS camera

The new system consists of three core components: the forward-facing camera, the app that resides on a mobile device and the cloud-based server.


Zone Defense LLC, St. Petersburg, Florida, has released the ZonePro ADAS camera—a forward-facing camera that uses AI to watch the road, read road signs and alert drivers of dangerous behaviors.

ZonePro uses actionable voice commands such as “following too close,” “posted speed limit 55” and “lane drift” to tell the driver exactly what behavior needs to be addressed in real time. In addition, the driver sees their scorecard at the end of each trip so they can see where they have improved.

The new system consists of three core components: the forward-facing camera, the app that resides on a mobile device and the cloud-based server.

“The camera is the eyes of the system. It watches the road, captures event-based video and data and sends it to the app,” says Teresa Prisbrey, senior vice president of operations for Zone Defense. “The app is the brains of the system. It takes the data from the camera and determines when a coach-able event occurs. The app then alerts the driver with actionable voice prompts to change their behavior in real time.”

The system is also set up so fleet managers can customize the system to send real-time alerts when specific events occur. The app sends the information to the cloud-based server via WiFi connection, or cellular data if there is no WiFi connection available.

“We utilize artificial intelligence. Unlike other similar systems, our system actually reads road signs instead of counting on GPS or other crowd sourced intelligence for all the information,” says James Markus, president of Zone Defense. “One area where this is important is with speed limit signs. Since ZonePro ADAS has the intelligence to read road signs, drivers are alerted to a change in speed in a construction zone. In contrast, a system using some form of crowd sourcing would not look to real-time speed at that moment in time.”

Fleet managers can access the videos and telemetry data; see the trending activities and improvements to driver behavior; and customize their fleet settings in their secure portal. This safety data is integrated with both MyGeotab and the Geotab Drive app, enabling Geotab users to access their fleet’s telematics data, driver/fleet behavior trends and event-based videos on a familiar platform.

Geotab provides telematic information to connect commercial vehicles to the internet and provide web-based analytics to help customers better manage their fleets. Geotab offers an open platform called Geotab Marketplace to give customers access to third-party vendors. ZonePro is an approved marketplace tool.