WWF launches blueprint for credible action on plastic pollution

WWF, one of the world’s leading conservation organizations, has released "The Blueprint for Credible Action on Plastic Pollution" in an effort to fight plastic pollution through science-based solutions.  

"The Blueprint for Credible Action on Plastic Pollution" can benefit companies initiating a new plastic strategy and those seeking to maintain leadership and expand ​​existing strategies and plans. The blueprint can be used to identify gaps in existing programs and pinpoint opportunities for expansion and collaboration, the WWF says.  

Washington-based WWF recommends that companies take the following steps to move from awareness and commitment to measurable progress backed by science-based recommendations: 

• Understand the plastic crisis and set ambitious goals.
• Transform their plastic footprint.
• Advocate with others for system change.
• Invest in circularity outside of direct operations. 

WWF says following this blueprint will aid in better plastic footprint calculations and global waste data harmonization for easier collaboration with regulators and investors and target plastic pollution impacts and mitigation actions within a company’s direct control.

Furthermore, WWF expects readiness to advocate alongside stakeholders, policymakers and other companies, along with product portfolios that are envisioned and designed for a just and equitable future with No Plastic in Nature.