WRAP
WRAP, an Oxon, England-based nonprofit focused on sustainability, has launched a new campaign to clear up confusion on plastics packaging. The Clear on Plastics campaign has been designed by WRAP to give citizens clear information about plastics and the environment.
According to a news release from WRAP, the campaign explains the role of plastic packaging in protecting products and demonstrates the balance between the benefits and drawbacks of alternatives. It also provides tips on how citizens can reduce their use of plastic at home.
Clear on Plastics is a social media-led campaign amplified by influencer content and the support of UK Plastics Pact members and supporters and other partners, such as local authorities.
The UK Plastics Pact was developed as an initiative to “create a circular economy for plastics” by bringing together businesses from across the plastics value chain with U.K. governments and nongovernmental organizations to address plastic scrap issues.
“When we set up The UK Plastics Pact, we committed to uniting an entire supply chain with a common goal to keeping plastics in the economy and out of the environment,” says Peter Maddox, director of WRAP UK. “We also committed to engaging with citizens, who are concerned about the environment and want to understand how they can play their part. But we know that navigating the issues around this complex material can be tricky.
“We’ve listened to the most common areas for confusion and have designed Clear on Plastics to address those so that citizens are empowered to make their own informed decisions when it comes to plastics.”
More information can be found on the campaign website at www.clearonplastics.com, as well as @ClearonPlastics on Twitter and Instagram.