WeRecycle! LLC and the Broadway Green Alliance partnered to collect and recycle unwanted electronics from cast members of Broadway shows Dec. 16, 2009, to promote awareness about the importance of responsibly managing end-of-life electronics.
All collected items were packaged for transport and recycled at WeRecycle! facilities.
As visitors dropped off their old electronics around Times Square in New York City, they were treated to performances of hit songs by the casts of “Finian’s Rainbow,” “Guys and Dolls,” “Mamma Mia!,” “9 to 5,” “Phantom of the Opera,” “Ragtime,” “South Pacific,” “The Little Mermaid” and “Wicked.” An original song by composer John Mercurio was created for the event, and Broadway performers adlibbed songs about the hazards of mismanaging electronic scrap.
Allen Hershkowitz, senior scientist at the National Resources Defense Council (NRDC), spoke to the crowd about the dangers of electronic scrap. “Electronic waste is the fastest growing component of our waste stream worldwide, and among the most dangerous,” Mr. Hershkowitz said. “When highly visible and culturally influential organizations like Broadway theaters help motivate people to manage their e-waste responsibly, they do a great public service.”
Gina Chiarella, executive vice president of WeRecycle!, says, “This was a remarkable event that brought e-waste recycling to the Crossroads of the World. The event highlighted the importance of recycling electronics domestically, which creates jobs and helps ensure e-waste is not exported overseas.”
The Broadway Green Alliance was created in 2008 as an ad hoc committee of the Broadway League and is an industry-wide initiative that seeks to educate, motivate and inspire the theatre community and its patrons to adopt environmentally friendlier practices in theatrical production and everyday life.
WeRecycle!’s services include asset management, data destruction, complete recycling, logistics services and compliance assistance services. More information about WeRecycle! can be found at www.werecycle.com.
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