Wendt Corp. announces expansion of international sales team

Buffalo, New York-based Wendt Corp. says its international expansion plans are supported by an internal promotion of Ethan Willard to global director of business development and the hiring of industry veteran Dennis Law.

“Our expansion to enter new markets and geographies and introduce our world-class products and services marks a milestone moment in the growth of Wendt Corporation,” Wendt President Tom Wendt says. “Leveraging Ethan and Dennis’ deep expertise and valuable perspectives along with the strength of our existing teams and capabilities will help us unlock new global markets and foster sustainable growth.”

Willard will help develop Wendt’s product line and oversee the company’s entry into new markets. He will provide strategic leadership and structure to an experienced team of business development professionals. This team establishes performance specifications to ensure Wendt’s equipment meets customers’ expectations as markets evolve. Willard has spent his 10-year career at Wendt in various roles from sales engineer to most recently managing shredder business development. He led the discovery, sale and execution of automobile shredding and aluminum shredding plants around the world while also pioneering efforts in the development and implementation of auto shredder emissions control systems.

Two members of that business development team will be William Close and Mike Woodward, each with more than 30 years with Wendt. They will merge Wendt’s core areas of shredding and separation into a single team, their experience setting the foundation for global expansion as worldwide demand for the company’s technology grows. Over the past five years, Wendt has experienced record sales growth.

“Wendt is well-positioned for exponential growth internationally, and I am excited to lead the expansion efforts,” Willard says. “Our shredding and separation technologies have received an influx of interest, and we have a tremendous opportunity to deliver our innovative plants and technologies around the world that help on the path toward a sustainable future. We will look to maintain our leadership position while leveraging our new team and trusted partners to grow our global footprint.”

Bolstering the international business team, Law will head global business development. From that post, he will identify the best strategy to enter new markets across Europe and Asia. Based out of Germany, Law will develop international markets within the scrap recycling industry while strengthening existing relationships with customers and partners across the globe. A seasoned veteran of the recycling industry, Law comes to Wendt with more than 17 years of experience. As a business development leader, he has held management positions, including stints with Metso and Steinert. 

“Wendt has built a reputation as the market leader in North America, and I am excited to be in the position to expand that leadership position internationally,” Law says. “Being based not only in America but also in Europe is yet another step by the company to steadily expand and better serve customers as they would expect. Our customers all around the globe will now benefit from Wendt’s deep knowledge in shredder and nonferrous plant manufacturing.”

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