Waupaca Foundry makes management staffing changes

Waupaca Foundry Inc., a producer of recycled-content gray, ductile and austempered iron castings, has announced changes to its sales organization structure it says are designed to better serve customers and capitalize on growth opportunities in key market segments.

The Waupaca, Wisconsin-based company is dividing its previous Off-Highway, Industrial, Municipal & Other segment into two segments: one strictly focused Off-Highway segment and another labeled its Consumer, Industrial & Government segment.

The company also has created a new sales operations director position to optimize operational efficiency and customer service delivery. As a result, Waupaca Foundry now has three sales personnel who will report directly to Chief Sales Officer Steve Wasil.

Scott Seckel has been promoted to lead the Off-Highway segment. He has 17 years of experience with the company, most recently as a key account manager.

The company says Seckel brings a proven track record and deep understanding of Waupaca Foundry and the iron castings industry to his new role, where he will focus on expanding market share with traditional customers and developing new relationships in this strategic market.

Danielle Smith, who joined Waupaca Foundry this June as a key account manager, has been selected to lead the newly formed Consumer, Industrial & Government segment. Smith has more than 19 years of experience in developing new customers and markets,

Denise Korbol has joined Waupaca Foundry as the new sales operations director. Korbol comes to Waupaca Foundry from energy and aerospace components maker Eaton. In her new role, Korbol has been assigned to optimize contract review and approval processes to ensure maximum effectiveness and efficiency in customer service delivery.

“These strategic appointments reflect our commitment to better serve our existing customers and drive sustainable growth with new customers across new market segments,” Waupaca Foundry CEO Mike Hawthorne says.  “We have always worked tirelessly to deliver best-in-class value and believe this new organizational structure will strengthen our position in the industry.”

Waupaca Foundry operates five iron foundries, located in Waupaca and Marinette, Wisconsin, and in Tell City, Indiana. The company employs approximately 3,500 people.