Seventh Generation, a Burlington, Vt.-based maker of household products that it labels as environmentally friendly, says it has reached an agreement with Wal-Mart that will help make its products accessible at more than 1,500 Wal-Mart stores and at www.Walmart.com.
The product line of Seventh Generation includes paper towels, napkins, bath tissue and facial tissue marketed as being made with 100 percent recycled content.
“Seventh Generation and Wal-Mart are committed to helping people learn about natural alternatives and ways to protect themselves and their families,” says Chuck Maniscalco, CEO of Seventh Generation. “Through increased access to safe, healthy, affordable and sustainable products, Seventh Generation and Wal-Mart have together embarked on a long-term, strategic partnership to grow this movement by demonstrating a shared commitment to education and making meaningful change,” he adds.
“As part of Wal-Mart’s broad sustainability goal to sell products that sustain people and the environment, we are always looking to expand our number of sustainable offerings,” comments Al Dominguez, Wal-Mart’s vice president of chemical and paper goods. “Seventh Generation is excited about using our scale to make these offerings available to more customers through our stores and on www.Walmart.com,” he adds.