Verde launches store with Recycling Perks member T-shirt slogans

Several weeks ago, Recycling Perks members and Facebook followers were invited to design the ultimate green slogan. The responses were overwhelming, according to Verde, the Chesapeake, Virginia-based company that administers the Recycling Perks program.

“We had heard from our members for a while that they don’t only enjoy improving their green habits but enjoy inspiring others as well,” says Verde Vice President Sandra Hungate. “Based on their dedication, we wanted to offer them a fun way to do that.”

More than 300 slogans were submitted to the company, and some people even submitted drawings of the design they wanted to accompany their slogans. Verde team members chose their top 10 and from the entries submitted, and Recycling Perks members were asked to vote for their final three favorites.

The three winning slogans were “green, clean, recycling machine,” “peace, love, recycle,” and “ReThink, ReUse, ReCycle.”

The creators of these slogans, Brock W., Sherri and Tracey E., will receive a t-shirt with their slogan, and their shirts will be featured in Recycling Perks’ new green merchandise store.

Recycling Perks says has always been a people-focused program, Verde says. “It was important to us that we included our members in this next big step for the company,” says Verde President Bill Dempsey.

The online store launched on America Recycles Day, Nov. 15,  with $5 off for the first 50 people (who aren’t Recycling Perks members) who make an order (promo code: ARDPERKS). Recycling Perks members have access to exclusive discounts as well.

“We felt there was no better day to launch our new ‘green shirts’ than a day when everyone is focused on the importance of recycling,” says Verde Marketing and Projects Coordinator Amanda Taylor.

The company says it plans to add more t-shirt designs and other green products going forward, granting special discounts for Recycling Perks members.

“The shirts don’t just say ‘Go green,’ the t-shirts are actually sustainable,” says Justine Smith, marketing web coordinator.

They are made from a recycled polyethylene terephthalate and organic cotton blend, a fabric that keeps at least four plastic bottles from ending up in a landfill or littered in the environment.

“We hope that our designs will give people a way to express their enthusiasm for recycling and sustainability, with an added bonus of closing the recycling loop by buying recycled products,” says Taylor.