USCM, Novelis Expand UBC Recycling Program

Groups grow partnership with Keep America Beautiful.

The U.S. Conference of Mayors and Novelis have teamed up with Keep America Beautiful, Inc. to expand their annual, national contest "Cans for Cash - City Recycling Challenge." Officially launched at the U.S. Conference of Mayors annual meeting last month, the 2006 City Recycling Challenge offers 12 $5,000 awards for municipalities and 4 $2,500 awards for KAB affiliates.

This year's campaign will run from September 15-30. The contest is divided into four divisions based on a city's population, and awards are given in three recycling categories: Most Cans Collected; Most innovative idea; and Partnering with a local KAB affiliate, a new category to encourage innovative and sustainable recycling initiatives. Cities are eligible to participate in only one innovation category.

The winners will be announced on America Recycles Day, November 15, 2006. The day is designed to create and maintain national awareness for recycling and its benefits.

Registration is free and open to interested cities. For further information about the City Recycling Challenge, please visit the website or contact Susan Jarvis, the U.S. Conference of Mayors at 202-861-6760. Register online at www.usmayors.org/mwma <http://www.usmayors.org/mwma> by August 31, 2006.