The United Kingdom’s Environment Minister Elliot Morley urged household and businesses to recycle now and more often as he gave his backing to a major new multi-million pound recycling campaign launched Sept. 27 by the Waste Resources Action Programme, with support from Defra.
The new campaign - Recycle Now - is the biggest ever to get England recycling and will be spearheaded by a £10 million multi-media advertising campaign. Defra have provided more than £30 million in funding to help get the word out.
Commenting on the new campaign, Elliot Morley said: "This is an excellent campaign and it will help to push the country's recycling effort to a higher level.
"Recycling is easier then it has ever been before - and it is improving all the time. It's a way every individual can help the environment each day. Five years ago, kerbside collection schemes covered only 40 percent of homes. Today, more than 2 in 3 homes have kerbside collection schemes and there is an ever expanding network of 'bring' sites at your local supermarket and other convenient areas near your home.
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