UBC Recycling Rate Climbs

"This rising rate reflects the high value of aluminum recycling," said Patrick Franc, chairman of The Aluminum Association and president of ARCO Aluminum, Inc. "There are tremendous social, economic and environmental benefits to recycling aluminum cans, and the messages are getting through to American consumers. We encourage everyone to contribute to a sustainable environment by purchasing and recycling aluminum beverage cans."

Through such initiatives as the municipal Curbside Value Partnership, the Cans for Habitat recycling partnership with Habitat for Humanity, the Recycle Challenge school drop-off program, the allied organizations such as The Aluminum Association, CMI and ISRI work to stress the environmental and economic value of recycling aluminum cans.

The Curbside Value Partnership, a project of the Aluminum Can Council (ACC), is a national partnership with municipal curbside programs funded by organizations that include the Aluminum Association, and Can Manufacturers Institute, and companies Alcoa, Anheuser-Busch, ARCO, Ball Corporation, Novelis and REXAM. The program seeks to help local neighborhood programs drive up household participation and overall volume of recyclables through sustained, effective communications.

To date the CVP partnership sponsors 21 of the largest curbside programs. The CVP expects to double the reach in 2006, representing 40 percent of the nation's curbside programs. The partnership is also helping communities with value-based measurement for tracking improvement.