U.S. Plastic Lumber Names New CEO

U.S. Plastic Lumber Corp., a leader in alternative lumber products, has named Bruce C. Disbrow as its president and chief executive officer.

Disbrow, a 25-year veteran of RH Donnelley, most recently served as president and chief executive of Dontech, a joint venture between Donnelley and SBC Communications. During his 10-year tenure, Disbrow grew company margins by more than 10 percent, created record revenues and made the $500 million company a highly profitable entity.

In taking over USPL, Disbrow vowed to focus the company's offering on the products that are patented, the most profitable and of the highest quality. In addition, he plans to improve customer service dramatically and continue to develop a first class management team.

"USPL's best days are ahead," Disbrow says. "This company has the premium alternative wood products in the marketplace, and their applications are without limit. Starting today, USPL will have a laser-like focus on customer service and on selling only our most profitable products. This will be a great turnaround story for our industry, and I am ready to get started."

During his tenure at Dontech, Disbrow improved sales and sales productivity, significantly reduced the employee turnover rate, changed the image and culture of the company and transformed operations from "average" to "best in class," according to industry benchmarks.

"Bruce brings an outstanding track record of success in seeing organizations through turnarounds," Joseph E. Sarachek, USPL's chief restructuring officer from Triax Capital Advisors, says. "In a short time Bruce has demonstrated a remarkable aptitude for the industry. His experience in operations, sales and administrative oversight will bring a new discipline to USPL and provide the building blocks of its future success."

Disbrow plans to focus on USPL's four highest quality product lines: structural lumber, HDPE decking and railing, spa/sauna siding and truck scuff. He also will reorganize USPL's marketing and distribution channels to ensure that the end users get the products and services that they demand.

U.S. Plastic Lumber is a leading manufacturer of plastic lumber and is a technological leader in the alternative lumber industry. Made from recycled plastic, USPL's lumber is manufactured in standard lumber profiles and in a full range of colors, to provide building solutions for individuals, communities, government agencies and commercial applications

Triax Capital Advisors provides advisory services to parties involved with highly leveraged companies and special situation investments. Triax offers expertise in financial restructuring, operational restructuring, forensic accounting and litigation support.