Tupperware Brands partners with Eastman

Tupperware Brands Corp., Orlando, Florida, has expanded its ECO+ product line with two new products, Lunch-It Containers and Sandwich Keepers, as well the addition of a new material, Tritan Renew from Eastman, Kingsport, Tennessee. Tupperware says Tritan Renew will enable it to further expand ECO+ to select products that require a clear, glass-like design.

Tupperware first introduced ECO+ in 2019 with a new material that used mixed plastic waste otherwise destined for incineration or landfill, allowing more than 100 tons of CO₂ emissions to be avoided, according to the company. Following the initial success, ECO+ has expanded to include a line of products made from a variety of sustainable, recycled, biobased and environmentally conscious material. The current ECO+ product portfolio includes the ECO+ Straw Set, ECO+ To-Go Cups (both made from chemically recycled plastics supplied by SABIC) and the new ECO+ Lunch-It Containers and Sandwich Keepers.

"At Tupperware, we continuously invest in new research and design for innovative, functional and environmentally responsible products that not only meet new consumer trends but build upon the love and trust we have established over our 75-year history,” says Bill Wright, Tupperware Brands executive vice president, Product Innovation. “Our efforts to support the next generation of sustainable materials continue to reflect upon our purpose to nurture a better future every day by reducing waste at every step of the product life cycle.”

Regarding the company’s partnership with Eastman, he adds, “I know together, we'll work to reshape what is possible in regard to recycled material."   

Tritan Renew is made with Eastman's polyester renewal technology, a form of chemical recycling that breaks down plastic waste to its fundamental building blocks to be used to create pristine new material.

"Tupperware has been at the forefront of sustainability, even before sustainability was top of mind. The brand is synonymous with bringing durable, reusable plastics into the home to keep food fresh," says Scott Ballard, vice president and general manager of Specialty Plastics at Eastman. "At Eastman, we're pleased to make molecular recycling a reality and deliver products that reduce consumption, advance the circular economy, and create value from waste. Tupperware's choice of Tritan Renew shows what is possible today—not just years in the future."