Sonoco Introduces True Blue Brand

Sonoco has introduced its True Blue brand for packaging solutions and recycling services that have met stringent sustainability requirements. The company launched the sustainable brand at the Sustainable Packaging Forum in Atlanta, Ga.

To qualify for the Sonoco True Blue program, a package must clearly offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction. A package may also qualify if during the production process it uses less energy, water or raw material, or results in fewer carbon emissions. Any of these improvements should be verifiable via a life-cycle assessment, by third-party certification or through recognition from an independent industry organization.

Sonoco’s True Blue brand focuses on environmentally responsible offerings to meet the needs of its customers whether they need composite cans, flexible packaging, rigid plastic containers, ends and closures, protective packaging or a customized solution."

Currently, the following products are a part of the Sonoco True Blue brand: shaped and round composite cans, blow-molded plastic containers, thermoformed packages, molded and extruded plastics products, ends and closures, printed flexible packaging, point-of-purchase displays and protective packaging.