Trex Company Wins EFFIE Award For Second Year in A Row

For the second consecutive year, Trex Company Inc., Winchester, Va., has won the EFFIEÒ Award in the Agricultural/Industrial/Building category in a ceremony held recently in New York City.

The EFFIE Award recognizes advertising effectiveness, which is measured by a campaign's ability to produce outstanding results in the marketplace, along with demonstrating outstanding creativity and visual impact.

Trex Company manufactures TrexÒ decking and railing, a splinter-free decking lumber made with recycled plastic and waste wood that requires no staining or sealing.

"We're very honored to win the EFFIE Award again this year," Andy Ferrari, vice president of marketing and business development, says.

This year, Trex Company was recognized for taking last year's "Think Outside the Rectangle" campaign further by closing the loop between the homeowner and contractor. "By taking full advantage of consumer demand and brand awareness, we were able to gain active support from decking contractors," Ferrari says. "Homeowners are now asking their contractors to create innovative Trex decks that reflect their lifestyle, personal tastes and design preferences."

The ad campaign has been making homeowners aware that they can have a spectacular looking Trex deck and that's splinter-free and easier to maintain. "We're closing the loop on the purchase process, helping to ensure that TrexÒmaintains its clear leadership position," Pat Weas says. Weas is account director at Carmichael Lynch, the Minneapolis-based advertising and collateral agency that developed and executed the Trex campaign. "Last year, we challenged homeowners to dream about their decks," Weas says. "Now, they are challenging their contractors to build the deck of their dreams with Trex."

Another innovative marketing tool the company created is the TrexProÔ contractor program, which matches interested homeowners with experienced Trex contractors. Consumers can simply enter their zip code on the Trex Company Web site or call the toll-free number to locate a TrexPro contractor or Trex dealer in their area. This year, Trex Company also re-designed the company Web site to be more interative.

The EFFIE Awards were introduced in 1968 by the New York American Marketing Association and have become the industry benchmark for successful ad campaigns. In addition to the United States, EFFIE Award competitions are held in 16 countries.

To locate a Trex dealer, call 1-800-BUY-TREX (289-8739). For product information and dealers, visit www.trex.com.