Tomra digitalizes RVM experience

Tomra Collection Solutions, which has a corporate campus in Shelton, Connecticut, has launched a bundle of digital products free of charge for its reverse vending machine (RVM) customers for smoother operations, richer reporting and greater shopper interactivity. Available for all new and existing retail customers, the digital starter pack extends the value of reverse vending for retailers and their shoppers beyond the machines’ core function of receiving empty bottles and cans for recycling, Tomra says in a news release.

The digital starter pack draws a selection of products from Tomra’s digital solutions portfolio for its RVMs. Tomra Connect gives retailers new insight into in-store reverse vending activity, improves control and ensures a smoother recycling experience.

The digital starter pack bundle includes:

• Notify+Assist Basic, a notification and guidance application for Tomra RVMs. It gives instant in-app notifications to store staff when an RVM needs attendance, a visual overview of RVM status and local user management
• myTOMRA, a mobile app that allows recyclers to find their nearest RVM and view its operational status in real-time and enables paperless refunds through digital vouchers. To further engage the user, gamification features have also been added, enabling users to track and celebrate their recycling achievements
• a visual report distributed by email to store managers weekly. This report contains high-level analytics on usage, cleaning and deposit payments, giving stores more insight into how their RVMs are performing and how to operate them most efficiently

“The launch of the digital starter pack welcomes retailers to the digital era of recycling,” remarks Kurt Schilling, sales manager at Tomra Collection Solutions Digital. “Being a free offering makes it easy for retailers to try out these digital services without any extra investment, while benefiting from the value Tomra Connect can bring to their business.”

Tomra Collection Solutions is part of Tomra Group, Asker, Norway.