This UBC’s For You

Jeff Lopez, a recycling dock operator at Anheuser-Busch’s Fort Collins, Colo., brewery, is one of several of the company’s employees featured in a series of new online videos produced for the company.

The videos, which feature employees discussing the company’s efforts to preserve and protect the environment, are on the company’s redesigned environmental Web site, www.ourpledge.com, which launched Nov. 15 in observance of America Recycles Day.

Lopez is shown standing in front of a large mound of aluminum cans. He explains that Anheuser-Busch Recycling Corp. (A-BRC), the company’s recycling subsidiary, recycles more than 27 billion cans per year, which is 25 percent more than the company packages at its 12 U.S. breweries. He notes that these cans can be recycled and reused as almost anything.

“But the lucky ones get to relive the dream,” Lopez says, holding up a Budweiser can.

Employees from the company’s breweries in Fort Collins and Jacksonville, Fla., are shown in other videos on the Web site sharing Anheuser-Busch’s accomplishments in water conservation, renewable energy and wildlife and habitat preservation.

In addition to the employee videos and redesigned Web site, Anheuser-Busch ran a full-page advertisement today in the Nov. 15 edition of USA Today and banner ads on select Web sites.

“The videos and ads feature just a few of our brewery employees who are focused not only on making the world’s best selling beers, but also on helping preserve and improve the environment in the communities where they live and work,” says Carol Clark, Anheuser-Busch’s vice president of corporate social responsibility.

A-BRC is touted by the company as one of the world’s largest recyclers of aluminum beverage containers, which Lopez points out in the video.

Based in St. Louis, Anheuser­Busch is the largest American brewer, holding a 48.4 percent share of U.S. beer sales. Anheuser­Busch is also a theme park operator and manufacturer of aluminum cans.