Talking Rain joins The Recycling Partnership

“We are delighted to have Talking Rain join The Recycling Partnership to support our mission to lead the U.S. recycling system down a pathway to circularity where recyclability is considered from the design of a product through education and access to recycling at the curb and all the way back to a product being remade into a new one,” says Keefe Harrison, CEO of The Recycling Partnership. “We are all in this bin together, and the investment by Talking Rain helps us educate Americans about what is and isn’t recyclable to help them recycle more, better. Decreasing consumer confusion and increasing access to recycling moves us one giant step closer to creating a system where the use of virgin resources is minimized, and materials are recycled over and over again.”

Collaboration with The Recycling Partnership will spur Talking Rain’s sustainability goals, which include educating consumers about the recyclability of its products and sending more quality recyclables back into the circular economy, to utilize as recycled content in its own packaging. Currently, 100 percent of all Talking Rain’s packaging is recyclable (cans, bottles, caps, labels, wraps and corrugate trays).

Additionally, all Talking Rain packaging produced in 2020 will be updated to educate consumers on how to recycle. Talking Rain will commit 25 percent of its direct-to-consumer communications in 2020 to drive awareness around the recyclability of its packaging and how consumers should best recycle it. Talking Rain supports the American Beverage Association’s #EveryBottleBack initiative and seeks to ensure all of its bottles and cans are recycled so the plastic and aluminum can be reused instead of obtaining them from new sources.

In 2019, Talking Rain saved 100,000 pounds of plastic by making thinner labels on its bottles, which went from 1.5 millimeters to 1.4 millimeters in thickness. The brand also saved 250,000 gallons of water through water reduction efforts at its campus in Preston, WA by implementing waterless urinals, sensor faucets in bathrooms and a new water main.

“As a beverage company we take our sustainability goals very seriously, and are dedicated to continuing to educate consumers on the importance of recycling and protecting the environment," says Chris Hall, Talking Rain CEO. “We’re thrilled to be taking the next step in our commitment through our collaboration with The Recycling Partnership, which raises awareness around the importance of sustainability across the globe.”