Moore & Associates adds sustainability practice

Moore & Associates, a consulting firm based in Atlanta, has announced Susan Cornish has joined the company as an associate. Cornish will lead the company’s new sustainability practice focused on corporate sustainability, sustainable packaging and recycling.

Cornish brings 25 years of strategic consumer research to Moore & Associates during which she developed insights and action plans for marketing and communications decision-making. She has in-depth knowledge of product innovation, packaging design, messaging and market development, as well as expertise in consumer surveys, multivariate analytics, in-depth interviewing, focus groups and stakeholder workshops, according to a news release from Moore & Associates.

In addition to her experience working with global brand owners to develop, launch and market products in sectors including consumer products, energy, hospitality and technology, Cornish has contributed to Moore & Associates recycling consulting on a contract basis for two years.

Earlier in her career, Cornish taught environmental and economic development courses at the University of Georgia and worked with environmental community groups and non-governmental organizations (NGOs). Cornish holds a Ph.D. in economic development from the University of Toronto and has published in recycling trade magazines and academic journals.

Founded in 1995, Moore & Associates provides strategic services and research for clients in the recycling, paper, packaging and related manufacturing sectors. The consultancy has global perspective and is active in North America, Europe and Asia. William Moore, the company's principal, has published more than 50 articles on related topics and is a frequent speaker at global conferences.