SUQQU launches sustainable makeup compact with Eastman Cristal One

SUQQU, a beauty brand based in Tokyo, has unveiled a new setting powder housed in a compact crafted from Eastman Cristal copolyester. The partnership between the two brands has come from the need for a suitable alternative to acrylonitrile butadiene styrene (ABS) in the base plate of its compact.

Together, the companies say they identified that Cristal One not only fulfilled SUQQU's functional criteria but also maintained a luxury aesthetic. This recyclable resin helped SUQQU offer consumers a more sustainable alternative in its compact. 

Kingsport, Tennessee-based Eastman's Cristal One portfolio provides an end-of-life solution for cosmetics brands, it says, adding that the specialty polyethylene terephthalate (PET) is recognized by both the Association of Plastic Recyclers (APR) and RecyClass as being compatible with the resin identification code 1 (RIC1) stream, which means that it can go directly into most municipal recycling systems. 

As global sustainability regulations continue to evolve, SUQQU says it has designed its luxury compact to align with the European Commission's Packaging and Packaging Waste Regulations (PPWR).

According to the company, Cristal One enhances the durability and aesthetics of cosmetics packaging.

"Consumers are increasingly expecting brands to deliver sustainable options for their beauty products but are unwilling to give up on the elegance and design aspects of the package," says Tara Cary, Eastman marketing manager for cosmetic packaging. "By adopting materials like Cristal One, brands like SUQQU meet these aesthetic demands and also contribute to environmental responsibility." 

The company says that Cristal One also meets the requirements of SUQQU's design and performance standards.

"Consumers love that this product is beautiful, durable and reusable," Cary says. "It allows them to do their part to contribute to the environment, and it's also designed to look like a fashion accessory that's so beautiful you just want to show it to everyone."

Since the setting powder launched with the adoption of Cristal One in February, Eastman says the product has sold well within the market. According to the company, it has significantly exceeded SUQQU's expectations, achieving more than 187 percent of its monthly target sales.