SuperCircle raises $24M Series A funding to scale textile waste management system

SuperCircle, a full-stack textile waste management company, has announced $24 million in Series A funding led by investor Foundry of Needham, Massachusetts. Other investors include BBG Ventures, of New York; Renewal Funds of Vancouver, British Columbia; and Elemental Impact of Honolulu.

The funding aims to accelerate SuperCircle’s technology development, expand supply chain integrations, grow its processing and reverse logistics footprint, advance data architecture for compliance reporting and support onboarding of enterprise retailers.

SuperCircle powers postconsumer and postindustrial end-of-life optimization for more than 75 partners, including J.Crew, Guess, Reformation, Figs and Parachute Home, across nationwide customer trade-in programs and supply chain disposition spanning store fleets and distribution centers.

“In my early career inside major retail supply chains, I saw firsthand how much product was written off or discarded annually, garnering only pennies on the dollar because there were no better, viable end-of-life pathways,” Chloe Songer, CEO and co-founder of SuperCircle, says. “We built SuperCircle to give retailers a scalable, financially sound system for end-of-life, enabling value generation from textiles long after purchase via consumer trade-in and drastically reducing supply chain losses on excess, damages and returns—capturing maximum value from every T-shirt, sneaker, sheet set and handbag produced.”

The company says its AI-powered proprietary sort engine determines the most profitable and sustainable next life for every item, capturing and routing damaged and low-value returns, excess and obsolete inventory, production scraps and postconsumer trade-in garments across the continental U.S. and Canada.

“Retail needs a turnkey system that flips the script on its waste reckoning—turning would-be cost centers into revenue streams,” Nisha Dua, managing partner at BBG Ventures, says. “SuperCircle has built the digital infrastructure to move the industry beyond incremental fixes and point solutions, enabling an entirely new system at scale.”

SuperCircle ingests more than 50 garment-level data points to create a “digital twin” of each textile, building a dataset that strengthens its sortation engine. Brands are provided with the data and digital infrastructure required to operate moving forward. To date, SuperCircle has diverted more than 6 million textiles from landfills and aims to divert more than 1 billion textiles by 2030.

“SuperCircle is giving retailers unprecedented visibility and control at end-of-life, an area historically dominated by opaque, low-value liquidation,” Jaclyn Hester, partner at Foundry, says. “Their platform is the new industry standard for waste management infrastructure, delivering regulatory readiness, measurable impact and profitable financial outcomes.”