Suez Environnement consolidates its brand

Paris-based waste and recycling company Suez Environnement says it is uniting all 40 of its different divisions under the name Suez Environnement. The company, with operations in 70 countries, previously had divisions operating under names such as SITA, Degrémont, Lyonnaise des Eaux, AGBAR, Aqualogy, United Water, Ondeo Industrial Solutions and SAFEGE.

The company says there are three goals it hopes to achieve by rebranding all its operations under the Suez Environnement name:

• to simplify the company’s multi-brand architecture for improved performance and commercial efficiency and to allow the different divisions to be better identified in order to accelerate growth, especially in international markets and with industrial customers;
• to meet the new needs of customers in local authorities and industry as they face new environmental and societal challenges; and
• to reinforce the convergence between the group's activities so that Suez can address what it calls the challenges of a circular economy.

Prior to the company’s shift in focus, Suez Environnement had been organized around two major activities: water and waste. But with the name change, Suez Environnement says its positioning will focus on the sustainable management of resources, through four main activities: the management of the extended water cycle; the recycling and reuse of waste; water treatment solutions; and consulting services for sustainable urban and regional development.