Subaru of America announces results of community recycling program

Automaker Subaru of America Inc., Camden, New Jersey, has announced that it has joined its retailers to divert more than 8 million pieces of hard-to-recycle materials from landfills across the U.S. through its “Subaru Loves the Earth” program.

During “Subaru Loves the Earth” month in April, and throughout the year, the company works with global waste management firm TerraCycle, Trenton, New Jersey, to offer recycling solutions at over 600 participating Subaru retailer locations nationwide to help turn scrap into products that benefit communities.

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“It’s up to all of us to make the world a more sustainable place, and together with our retailers, we’re committed to keeping our environment beautiful and clean now and in the future,” says Alan Bethke, senior vice president of marketing for Subaru of America. “We invite everyone in our communities to join our nationwide recycling effort this April and look for opportunities to recycle with their local participating Subaru retailer.”

Subaru says that through this program, 629 participating retailers feature TerraCycle Zero Waste Boxes that are used to collect both store-generated scrap from customers and employees, and at select locations, scrap that is generated by community members and brought to participating retailers to be recycled. Items collected include disposable cups, lids, straws, snack wrappers and single-use coffee capsules. When boxes are full, they are returned to TerraCycle where the materials are recycled and used to create new items such as benches, picnic tables, playground equipment and more. These items are then donated to local organizations throughout the country.

To make service appointments more sustainable, Subaru says several of its retailers also work with TerraCycle to offer service lane recycling, where worn out vehicle parts such as plastic vehicle scrap and cabin air filters are also recycled.

To learn more about recycling opportunities available through Subaru’s partnership with TerraCycle and find participating retailers, visit the Subaru Free Recycling Program.