Strongco, Sennebogen Extend Dealer Distribution Agreement

Strongco Corp., Mississauga, Ontario, has extended its dealer distribution agreement with Sennebogen LLC, first announced in August 2010, to include northern Ontario.

The original distribution rights included Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland. The extended coverage now includes northern Ontario, from Orillia north, west to the Manitoba border and east to the Ottawa region.

Strongco holds distribution rights for Sennebogen's Green Line material handling models 305, 821, 825, 830, 835, 840, 850, 860, 870 and 880. The machines range in operating weights from 50,000 pounds to 770,000 pounds. The machines include wheel, track and pedestal models and are available in diesel or electric versions.
Strongco will market and support the products through its branch network to industry sectors that include infrastructure, construction, forestry, scrap, recycling, demolition, ports, industrial, aggregate and government.

Bob Dryburgh, president and CEO of Strongco, says, "Since taking on the Sennebogen brand late last year, we have seen a high level of customer interest and acceptance of the product. The addition of this brand to our portfolio was consistent with our strategy to grow our leading position as an equipment dealer representing globally recognized manufacturers. Clearly, Sennebogen has recognized our sales team's outstanding representation of their brand and have acknowledged that by extending our territories. Our sales job is made easier by the fact that Sennebogen material handling products are an excellent complement to our existing lines and broaden the choices we offer to our customers."