Star Plastics introduces new brand identity

Star Plastics Inc., Ravenswood, West Virginia, has introduced an updated brand identity and tagline, “Navigating Custom Compounds." The company also launched a new logo.

Star Plastics says the tagline “Navigating Custom Compounds” relates directly to the company’s ability to “lead and conquer complex material specification requirements.” In addition, Star Plastics says its ability to “navigate in difficult conditions” as well as putting “forth a product that is best-in-class is unrivaled in the compounding industry.”

“We are thrilled to be unveiling our new brand, an identity that truly represents what’s in the DNA here at Star Plastics,” says Doug Ritchie, president and CEO of Star Plastics. “While our new logo and tagline give Star a re-energized look and feel, we want to emphasize to our valued customers and suppliers that this transformation does not include any changes in our leadership, mission or vision as a leader in the market of custom compounding.”

The company adds, “Star is an accomplished compounder with an eye toward future growth and innovation, two characteristics that shine through in their new brand identity.”

The company explains its new logo as, “in a perpetual state of motion, constantly driving forward. The primary logo element is an abstract representation of a half star. The left half is complete, honoring Star’s past decades of excellence. The right half remains blank, open for growth. The element is comprised of three petals—a nod to the three key aspects of Star’s livelihood: custom compounding, tolling, and material marketing. Shades of red, yellow and blue demonstrate Star’s expertise in custom color compounding, as these three colors can be manipulated to create any hue on the planet.”

For 29 years Star Plastics has offered custom compounds, tolling and material marketing. The company has two locations both in West Virginia as well as in China. Star has a full-service laboratory to develop, test and process materials.

Kevin Eagle, purchasing specialist at Star, says the bulk of feedstocks for the company’s West Virginia locations derive from recycled material streams. 

Eagle says, “We purchase a large portion of scrap from collectors and recyclers, mostly engineering grades such as polycarbonate (PC), ABS (acrylonitrile butadiene styrene), HIPS (high impact polystyrene) and some PC alloys. We have the ability to purchase scrap in many forms, ranging from baled parts to shred to granular.”

He adds that Star’s Millwood, West Virginia, facility has the ability to enhance the material quality prior to compounding, including blending, screening, metal detection, drying, optical sorting and other methods. 

“We do also purchase virgin resins for some applications but we pride ourselves in our ability to close the circle on recycled materials and turn them back into a usable product,” Eagle continues.