The National Soft Drink Association applauded the decision by Columbia, Mo., voters to repeal that city's beverage container deposit ordinance.
``Through the ballot box, Columbia's voters said 'yes' to comprehensive recycling and 'no' to the hassle and expense of the bottle bill,'' said William L. Ball, president of NSDA.
``The election results confirm that, when given accurate information, consumers understand that beverage containers and other materials are best recycled at the curb, not lugged back to the grocery store.''
As a result of the vote, Columbia's curbside recycling system should realize greater efficiencies and increased revenues. In addition, Columbia's citizens will no longer have to endure the confusion and inconvenience of competitive recycling systems. ``The vote is a victory for consumers AND the environment,'' Ball concluded.
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