Seventh Generation introduces dish cap made entirely from PCR

Household and personal care products company Seventh Generation, Burlington, Vermont, has introduced a new green cap for its natural dish liquid made from 100 percent postconsumer resin (PCR), including clothes hangers.  

The new design also supports the company’s goal of ensuring each packaging component across its product portfolio is virgin petroleum free and widely recyclable by 2020.

“This small design change will make a big impact on reducing the footprint of our dish soap and, we hope, will also set a new standard for the industry,” says Joey Bergstein, chief executive officer of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin petroleum-free plastic and with this announcement, we’re happy to report about 85 percent of Seventh Generation packaging components are already there.”

Seventh Generation says it worked closely with St. Louis-based TricorBraun, a global packaging leader, to make the cap. Their task was to not only make it out of 100 percent PCR, but also to make it effective, focusing on the quality and addressing consumer preference.

The new cap is rolling out on store shelves this month.