Sears Jumps into Electronics Trade-In Program

Sears Blue Electronics, in partnership with the firm Gazelle, has launched a trade-in and recycling program that allows visitors to Sears.com to return used electronics for gift cards that are valid online and in-store.

Electronics items that no longer work will still be accepted at no cost for recycling, but consumers will not receive value for these items.

The program is free. Interested customers can follow these easy steps to participate in the program:
Visit www.sears.gazelle.com.

Get an offer on electronics by answering a few quick questions.

Ship items. Shipping is free and many customers will also qualify for a free shipping box.

The customer receives a Sears gift card in the mail for the total value of their items. As a special holiday promotion, through Dec. 31, 2009, participants will receive an additional 5 percent of the value of their trade-in, added to their Sears gift card.

"Sears Blue Electronics Crew’s trade-in program is a great option for customers who want to turn their used electronics into potential buying power, while also helping conserve the environment," said Karen Austin, president, Home Electronics, Sears Holdings. "We are proud that through this partnership with Gazelle, approximately 90 percent of the home electronics items that costumers send in are expected to be reused and the remainder will be responsibly recycled. This prevents products from ending up in landfills, making Sears a leader in eliminating e-Waste."