SCA Packaging Europe Announces Design Challenge Winners

The award ceremony took place during the SCA Packaging Experience 2009 event in Brussels.

SCA Packaging Europe announced the winners of the SCA Design Challenge at the SCA Packaging Experience 2009, March 23, in Brussels.

“Disco Choco,” by French design student Natacha Lesty from the Ecole Internationale de Design became the overall winner of the first edition of SCA Packaging’s Design Challenge.

Jury members chose “Disco Choco” for its iconic features, as well as for its optimized use of a single material (corrugated board), which facilitates recycling, according to a SCA press release.

Spanish design student Miriam Liebana Yeste won the Customer Cup category with her “Sweet Notes” concept. This concept focuses on the link between chocolate and human relations.

The Public Vote category went to Belgian textile design student Fien Embrechts and her concept “Soft Chocolate Skin.” This pack is made of needle-punch polyactic acid (PLA), a biodegradable, renewable, felt-like material that provides a revolutionary way of protecting chocolate, the SCA says.

In addition to a €3,000 prize, the overall winner of this first edition of the Design Challenge will get the chance to do an internship at SCA Packaging’s Innovation Center

For more information and to download photos of the winners of the Design Challenge, go to: www.scapackaging.com/winners-design-challenge.

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