Sage Sustainable Electronics to acquire Hugo Neu Recycling

Columbus, Ohio-based Sage Sustainable Electronics, an information technology asset disposition (ITAD) company focused on extending the useful life of technology, has announced that it has reached agreement to acquire Hugo Neu Recycling, an electronics recycler and subsidiary of Hugo Neu Corp., headquartered in New York.

The acquisition brings Hugo Neu customers proprietary tools, such as the Sage Bluebook® and the Sage Central customer portal, as well as an extended range of IT lifecycle solutions designed to guarantee data security, reduce costs and recover value from used electronics, the companies say.

Sage’s strategy to extend reuse and delay recycling of IT equipment will benefit the company’s customers almost immediately, says Hugo Neu Recycling President Alan Ratner.

“Sage systems and methods for increasing reuse improve financial results, and our integration creates new efficiencies in recycling,” Ratner says. “And our customers can use the Sage BlueBook® to confirm that they’re getting a great deal.”

Sage BlueBook provides values for used electronics, helping businesses and consumers reuse more and recycle less, the company says. It is a free service of Sage Sustainable Electronics and is available at www.SageBlueBook.com.  

The acquisition is the latest step in a close working relationship between the companies. Hugo Neu Corp. provided startup funding for Sage in 2014 and is its largest shareholder.

“Hugo Neu Corporation’s equity ownership and support has made possible our innovation and rapid expansion, but it is our shared values for service and integrity that will make the integrated business truly valuable to both company’s customers,” says Robert Houghton, Sage CEO. “Sage’s industry-leading approach to refurbishing and reusing older electronics, combined with Hugo Neu’s 68-year history of responsible recycling, delivers a new level of value and security to business customers nationwide.”

Sage will significantly increase the level of reuse at Hugo Neu Recycling’s New Jersey facility, says Wendy Neu, Hugo Neu Recycling Chairman and CEO. “As a Microsoft Authorized Refurbisher, Sage will increase the value of every computer we refurbish,” she adds. “Our customers also benefit because Sage’s facilities extend our reach across the country.”

Sage will join Hugo Neu Recycling at Hugo Neu Corp.’s 130-acre industrial development at Kearny Point, New Jersey, while retaining its headquarters in Columbus and its facilities in Reno, Nevada; Columbus; and Baltimore.

“The Kearny Point location brings the full suite of Sage capabilities within 15 minutes of Manhattan,” says Sage President Jill Vaské. “We look forward to sharing our approach, which includes services such as redeployments, donations and employee sales to help customers extract maximum value from their IT investments.”