Rubicon Global makes international appointment

Atlanta-based Rubicon Global, a company that provides waste, recycling and “smart city” services to businesses and governments, has promoted Renaud de Viel Castel to the position of senior vice president of global expansion, the first role of its kind for Rubicon.

De Viel Castel has been with Rubicon for the past three years, building and managing its network of independent waste and recycling haulers in the United States and internationally.

As part of his new responsibilities, de Viel Castel will focus on forming international relationships with haulers and developing partnerships with commercial and government customers throughout the world. Specifically, he will be introducing the RubiconMethod zero-waste methodology, RubiconConnect and RubiconPremier customer services, and the RubicoinSmartCity technology suite to companies and governments seeking more sustainable recycling and waste diversion programs.

“The waste and recycling challenges we face are a global problem that we need to address with smart technology solutions, shifting from the outdated landfill model to one that focuses on sustainability and diversion,” says de Viel Castel. “Rubicon is leveraging the power of technology to transform an antiquated waste model through smarter recycling and waste diversion solutions. I am so proud to be part of Rubicon’s growth story as we continue to deliver tangible results for our customers and partners.”

Prior to joining Rubicon, de Viel Castel was general manager at Veolia North America for seven years.