Rtica Environmental Systems Inc. has moved to continuous operations to cope with U.S. customer demand for its blow-in insulation.
Truckloads shipped to professional insulation contractors during January represent the first commercial shipments in the company's history, marking its transition from a development stage company to a commercial enterprise.
"It comes as no surprise to find ourselves sold out," says Warren Arseneau, president, RES. "All our market research confirmed a strong interest in an insulation that's highly efficient, poses no health threats to installers and, as a 100 percent recycled plastic, eminently qualifies it as a green building material. Needless to say, we're redoubling efforts to finance and expand production facilities. That being said, it's very encouraging to have the customer support and market receptiveness needed to help us establish and grow the business."
The RTICA brand roll-out includes promotional and technical printed materials to support professional contractors' marketing efforts aimed at home builders and owners.