
Rowdy Mermaid Kombucha, a beverage company based in Boulder, Colorado, has nationally launched its new aluminum can designs. Customers will see the new packaging across 32 states as early as July, with a goal for the entire lineup to be 100 percent glass-free by September.
The new can designs were rolled out in locations across Texas first and reflect Rowdy Mermaid Kombucha’s “commitment to environmentalism while increasing portability to match the on-the-go lifestyle of the company’s consumer base," the company says in a news release.
“We believe functional health extends to the environment we live in as well as ourselves,” says Rowdy Mermaid Kombucha founder and CEO Jamba Dunn. “In an effort to increase our presence and offerings while being mindful of environmental concerns, we’ve shifted to clean supply chains and more sustainable packaging. Cans are lighter to ship, require less energy to recycle and keep our products fresher longer for the consumer to enjoy.”
According to the Environmental Protection Agency (EPA), aluminum cans have a recycling rate of 67 percent compared with a 26.4 percent rate for glass bottles. The cans provide a “light-free environment, which increases product integrity, adds to shelf-life and allows for 24 hours of refrigeration-free shipping,” the company says.
“Function before flavor has always been at the root of our brewing philosophy,” says Michelle Dziuban, marketing manager for Rowdy Mermaid Kombucha. “It was time our packaging reflected these performance-enhancing benefits in a bolder way.”
Get curated news on YOUR industry.
Enter your email to receive our newsletters.
Latest from Recycling Today
- Missouri city expands recycling capabilities with funding from The Recycling Partnership
- Port of LA reports hectic June
- Trade issues have nonferrous scrap heading into US
- Recycle BC portrays its end markets
- MP Materials to collaborate with Apple on rare earth elements recycling
- ABTC awarded $1M by DOE for Argonne Laboratory partnership
- Ocean Conservancy report claims most states lagging in plastic pollution efforts
- LRS diverts 330,000 tons of recyclable material in 2024