Rowdy Mermaid Kombucha embraces sustainable packaging design

Rowdy Mermaid Kombucha, a beverage company based in Boulder, Colorado, has nationally launched its new aluminum can designs. Customers will see the new packaging across 32 states as early as July, with a goal for the entire lineup to be 100 percent glass-free by September.

The new can designs were rolled out in locations across Texas first and reflect Rowdy Mermaid Kombucha’s “commitment to environmentalism while increasing portability to match the on-the-go lifestyle of the company’s consumer base," the company says in a news release.

“We believe functional health extends to the environment we live in as well as ourselves,” says Rowdy Mermaid Kombucha founder and CEO Jamba Dunn. “In an effort to increase our presence and offerings while being mindful of environmental concerns, we’ve shifted to clean supply chains and more sustainable packaging. Cans are lighter to ship, require less energy to recycle and keep our products fresher longer for the consumer to enjoy.”

According to the Environmental Protection Agency (EPA), aluminum cans have a recycling rate of 67 percent compared with a 26.4 percent rate for glass bottles. The cans provide a “light-free environment, which increases product integrity, adds to shelf-life and allows for 24 hours of refrigeration-free shipping,” the company says.

“Function before flavor has always been at the root of our brewing philosophy,” says Michelle Dziuban, marketing manager for Rowdy Mermaid Kombucha. “It was time our packaging reflected these performance-enhancing benefits in a bolder way.”