Red Brick Brewing adopts Novelis Evercan packaging

The aluminum rolling and recycling firm Novelis, Atlanta, has announced that Red Brick Brewing Co., a craft brewer headquartered in Atlanta, will begin offering its beer in aluminum cans made from Novelis’ Evercan, a certified high-recycled-content-aluminum can sheet.

The brewer says that it will expand its beverage packaging options to include Evercan for all of its year-round offerings. The company also plans to expand its use of the evercan line with several new styles over the next year.

“Our decision to expand from glass bottles to evercan aluminum cans aligns with our goal to be an environmentally responsible leader in the southern U.S. craft beer market,” says Garett Lockhart, head brewer for Red Brick. “With Evercan, we can achieve greater sustainability without sacrificing any aspect of the beer’s quality.”

The brewery also partnered with Novelis on a closed-loop recycling system for its used beverage cans (UBCs). The UBCs are collected from the brewery and returned to a nearby Novelis recycling center where they are recycled back into new evercan sheet.

“We’re finding that environmentally minded brands, and craft brewers in particular, are looking for a more sustainable packaging to help reinforce their brand profiles and further differentiate their products from the competition,” says Bruce Maclane, Novelis’ director of evercan craft brew sales. “Red Brick is one of several craft brewers that will be coming on board with evercan in 2015.”

The Evercan is made with a minimum 90 percent certified recycled aluminum. The product was introduced in 2014 and is available to beverage companies globally.