The Bureau of Waste Management at the Kansas Department of Health and Environment (KDHE) has implemented a new recycling campaign, “Get Caught Recycling.”
The marketing campaign includes a series of promotional print and television ads featuring prominent Kansans “caught” in the act of recycling.
The first commercial to play during the campaign rollout was of former Kansas Gov. Mike Hayden, who was shown lifting a stringer full of recycled cans and bottles out of his fishing boat from a Kansas lake.
Other Kansans recruited for the effort include former University of Kansas All-American Wayne Simien, now playing with the Miami Heat and former Kansas State University All-American Kendra Wecker, now playing with the San Antonio Silver Spurs.
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