ReCellular Introduces New Identity

ReCellular Inc., a Dexter, Mich.-based reseller and recycler of used wireless handsets and accessories, has announced a new corporate theme and visual identity in honor of its expansion efforts.

The company has revamped its corporate Web site (www.recellular.com) using the “Hello Again” theme, adding search and purchase functions for large qualities of used cell phones and accessories.

ReCellular has also entered into a series of new partnerships with retailers and carriers within and outside the United States, including retailer Best Buy. The company also expects to announce later this month that it will expand in Latin America in partnership with a large Ecuadorian company, according to a press release.

The company, which was started in 1991, reports that it has experienced “exponential” growth during the last five years in the number of phones collected for recycling and refurbishment and in gross sales. ReCellular expects to process more than 5 million cell phones for reuse in 2006.