ReCellular Inc., is accelerating the reuse and recycling of used personal electronics with the addition of 30,000 more drop off recycling locations in the United States and expanding into Latin America.
ReCellular is establishing an additional 30,000 convenient drop-off locations in the United States for mobile phones in partnership with the Rechargeable Battery Recycling Corp., a nonprofit public service organization created to promote the recycling of portable rechargeable batteries.
The expansion was triggered in part by new legislation introduced in California last month regarding the need to divert all cell phones from landfills and asking the industry to take more responsibility for recycling old rechargeable batteries as well as cell phones.
"There's a need for industry partners to be proactive in establishing collection points in their stores," said Chuck Newman, President and CEO of ReCellular, Inc. "Today we are encouraging our industry partners to start an electronics take-back program in their stores by offering a turnkey collection method that can be implemented in stores within 30 days." Companies that launch a collection program with ReCellular within 30 days will receive guaranteed funding towards their favorite environmental or charitable initiative.
In Latin America, ReCellular is working with the ALACEL mobile phone trade association to establish take-back programs in multiple countries. The 10-year ALACEL-ReCellular agreement states that ALACEL will aggressively encourage its member organizations, wireless service providers, retail providers of cellular devices, and community and volunteer groups to sponsor used cell phone collection and recycling programs. A report released by INFORM found that Latin America was the largest market for refurbished phones.
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