The Paper Stock Industries Chapter, a national chapter of the Washington-based Institute of Scrap Recycling Industries Inc., has launched a multimedia rebranding campaign. The campaign focuses on PSI’s four key strengths of providing advocacy, standards, training and networking. The chapter is promoting those key messages through print ads in industry trade publications, digital ads on its websites, a signature email banner for PSI members and printed fliers distributed at industry events.
PSI will introduce the various parts of the campaign in stages over several months.
“PSI offers invaluable benefits to its members, and this campaign tells prospects how PSI can give them a competitive edge to help them achieve even greater success,” says PSI communications committee chair Nancy Womack.
The rebranding campaign kicks off with a print ad that promotes PSI’s key strengths, along with a series of ads that explain each strength in detail. The ad on standards notes PSI’s leadership in developing and refining specifications for grades of recovered fiber, promoting safe bale-loading procedures and outlining contract standards. Similarly, the advocacy ad recognizes PSI’s role in promoting the paper recycling industry on the state, national and international levels.
“PSI already has a strong brand and a great reputation for serving all participants in the paper recycling chain, but this new campaign will help it reach an even larger audience to note the value-added proposition PSI and ISRI offer recycling companies,” says PSI chapter president Leonard Zeid.
For more information on PSI or its rebranding campaign, contact psi@isri.org.