Portland Joins ReMix Program

The city of Portland, Ore., has joined the ReMix (Recycling Magazines is Excellent) national recycling campaign, a public-private partnership created to increase the curbside recycling of magazines and catalogs.

ReMix is a project of Time Inc., International Paper and the National Recycling Coalition.

“The ReMix campaign is a natural fit with city of Portland goals to reduce waste and to increase citywide recycling rates,” Portland City Commissioner Dan Saltzman says. “Diverting more magazines and catalogs from landfills will provide significant environmental and economic benefits to our community.”

The ReMix campaign uses full-page public service announcements in a variety of magazines, including TIME, Parenting and Sports Illustrated, as well as various local communication and outreach messages. The partners monitor results by working with local recycling facilities to regularly sort and count magazines and catalogs coming in through participating curbside programs.

Launched in Boston and Prince George County, Md., the ReMix effort helped to increase magazine and catalog recycling by 17 percent, respectively, in these communities. The campaign has expanded include the Milwaukee metro area, as well.