Plastinum, a plastic recycling firm based in the Netherlands, has signed an agreement with the firm Enjoy. Under the deal, Enjoy will help to develop a new visual identity for the company.
Plastinum has developed a patented technology, known as Blendymer, which offers the plastics industry solutions by recycling mixed plastic scrap streams into new high-tech, hybrid plastic materials.
The challenge for Enjoy was to design the strategic copy of the brand platform and create Plastinum’s global universe, including a visual identity, corporate publications and Web site.
The new identity will serve as a basis for all media used to promote the brand.
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