PLASTICS provides FFRA, staffing updates

The Flexible Film Recycling Alliance (FFRA), an initiative of the Washington-based Plastics Industry Association (PLASTICS), has announced that its Plastic Film Recycling Directory has surpassed 112,000 unique users since its launch in mid-January. The interactive tool is designed to help U.S. residents find nearby drop-off locations for recycling plastic film.

PLASTICS says that with more than 20,000 drop-off locations listed across all 50 states and Puerto Rico, the directory is becoming one of the most widely used consumer resources for plastic film recycling. In addition to retail locations, the tool also features service areas for Hefty ReNew and Ridwell, expanding access to curbside and subscription-based recycling options. The organization says the next phase of development will include the addition of municipal depots.

PLASTICS claims California and New York currently lead the nation in directory usage.

“We’re thrilled to see such a strong response to the Plastic Film Recycling Directory,” says Patrick Krieger, senior vice president of sustainability and policy at PLASTICS. “In just a few months, more than 100,000 people have used this resource. With an average engagement time of around 1 minute, it’s clear users are actively learning where to recycle plastic film, as well as what and how to recycle. As we continue to expand the directory and add new features, we hope to empower even more individuals to recycle responsibly. Together, we can all work to increase recycling rates.”

PLASTICS notes the directory is part of FFRA’s broader commitment to improving access, transparency and collaboration to film recycling. Since its launch, FFRA has worked with more than 60 retail partners and other recycling providers to maintain and grow its collection network.

Additionally, FFRA is developing a third-party verification process to validate the volume of materials collected and recycled. Retailers, recycling depots and service providers interested in joining the directory can contact Kurt Kurzawa at kkurzawa@plasticsindustry.org.

Adding to its team

PLASTICS also recently announced new staff additions, which it says reinforces its ongoing commitment to protect the industry, promote continued investment in innovation and sustainability and advocate for more than 1 million workers across the plastics supply chain.

“I’m thrilled to welcome several outstanding new professionals to the PLASTICS team,” organization President and CEO Matt Seaholm says. “Each individual brings a wealth of experience, fresh perspectives and our shared commitment to protect, promote and grow the plastics industry. As PLASTICS continues to evolve, I’m confident their contributions will be essential in strengthening our work, deepening our impact and delivering meaningful value to our members.”

New team members include:

• Ari Adusumilli, manager of sustainability and environment;
• Ivy Brittain, regional director, state and government affairs;
• Veronika Brumm, director of tradeshow services;
• Pedro De Filippo Vannucci, program coordinator, sustainability and environment;
• Jason Finkle, data analytics intern;
• Hodayah Finman, senior director of regulatory affairs; and
• Moe Murphy, senior director of marketing.

“These hires reflect PLASTICS’ commitment to strategic leadership, mission-driven collaboration and proactive engagement that supports a strong, innovative and sustainable plastics industry,” the organization says. “The Plastics Industry Association continues to advance our mission grounded in the core values of ethics, unity, impact, optimism and innovation.”