Pizza Maker Gives Recycled Paperboard the Deep Freeze

The 100% Recycled Paperboard Alliance has announced that Joe Corbi's Wholesale Pizza, a leading pizza kit and cookie dough fundraising program in the United States, has selected 100 percent recycled paperboard packaging for the company's frozen Chee-Zee Bread.

Chee-Zee Bread, the company's version of frozen garlic bread, has previously been packaged in corrugated and marketed through the Joe Corbi's fundraising programs, but the company is now branching into the retail space and has chosen to package the new retail product in 100 percent recycled paperboard.

"The decision was made to package our new retail product in 100 percent recycled paperboard given the performance attributes of the paperboard in a frozen food environment," Victor Corbi, managing director of Joe Corbi's Wholesale Pizza, says. "For the retail version of Chee-Zee Bread, 100 percent recycled paperboard also meets our needs for high-end graphics to catch the consumer's eye in the highly competitive frozen food aisle."

Caraustar Industries Inc., is supplying and converting the 100 percent recycled paperboard for the new Chee-Zee Bread cartons at its York, Pa., facility.

"Joe Corbi's switch to 100 percent recycled paperboard is a testament to the success and satisfaction that many frozen food companies are experiencing with the packaging," says Paul Schutes, executive director, RPA-100%. "These frozen foods producers find satisfaction in the value that 100% recycled paperboard provides, while also meeting consumer's environmental demands and the need for performance and shelf-appeal."

Through Joe Corbi's partnership with the 100% Recycled Paperboard Alliance, the company is licensed to display the trade group's "100% Recycled Paperboard" symbol on the new packaging. The symbol is owned by RPA-100% and is reserved exclusively for licensed use on products and packaging made with 100 percent recycled paperboard. Use of the symbol is free for licensees of RPA-100%. Currently more than 100 companies have signed licensing agreements to display the symbol and become RPA-100% partners.