P&G joins Flexible Film Recycling Group

The American Chemistry Council (ACC), Washington, has announced that Cincinnati-based Procter & Gamble Co. (P&G) has joined its Flexible Film Recycling Group (FFRG), a self-funded group that seeks to increase the recovery of flexible polyethylene (PE) film, wraps and bags.

“Optimizing and recovering packaging is a key part of our sustainability mission at P&G,” says Stephen Sikra, P&G research and development manager. “Our aim is to reduce our environmental footprint as a company and that of the consumers who choose our products. Working with the FFRG and our value-chain partners to expand film collection and recycling is a focused priority as we work toward that goal.”

Shari Jackson, FFRG director, says, “We’re extremely pleased to be working with P&G. National efforts to educate consumers about the recyclability of bags and wraps are already paying off, and having P&G on board will help extend our reach even further.”

Through its partnership initiatives, FFRG has supported the Sustainable Packaging Coalition’s (SPC) “Store Drop-Off” label for plastic film packaging and helped to establish film recycling pilot programs around the country.

In addition, FFRG is partnering with the SPC and the Association of Postconsumer Plastic Recyclers, Washington, on the Wrap Action Recycling Program (WRAP), which has been developed to make it easier for state and municipal governments, brands and retailers to increase awareness of opportunities to recycle used PE wraps at local stores.