Pepsi Cola raises awareness for beverage can recycling

The "Jede Dose Zaehlt" (Every Can Counts) initiative, a partnership between major European and U.K. beverage can manufacturers and reprocessors and leading drinks brands, seeks to motivate consumers in Austria to collect and recycle empty beverage cans properly. The campaign started in 2010, but, for the first time ever, the "Jede Dose Zaehlt" slogan is being featured on beverage cans. In cooperation with Pepsi Cola, the emblem “please recycle” is imprinted exclusively on Pepsi Cola, as well as on Seven-Up cans.

Pepsi and Every Can Counts are hoping to motivate young people, especially at festivals and sports events, to collect their empty beverage cans for recycling.

Dorothea Junk, founder of the Austrian initiative, welcomes the active commitment of Pepsi Cola, “Jede Dose Zaehlt has been engaged for seven years in motivating Austrians to recycle beverage cans properly. Because every can, whether made from aluminium or tinplate, is 100% recyclable and can be reused infinitely. It is the most recycled beverage container worldwide. We are overjoyed that Pepsi Cola actively shares and supports our initiative and has agreed to become the first beverage company in Austria to print our logo on its products.”

Pepsi Austria says, "For Pepsi Cola, it is self-evident that we have to take responsibility for the environment, resources and energy use, as well as for future generations. Consequently we are proud to be a pioneer in this field in Austria. Through the cooperation with “Jede Dose Zaehlt,” Pepsi Cola is building awareness for beverage can recycling. Pepsi Cola's goal is to explain this subject and most of all to motivate young consumers to collect their empty cans for recycling.”