Pepsi Cans to Feature Recycling Message

Purchase, N.Y.-based Pepsi-Cola North America’s new “Have we met before?” campaign tells the story of how its cans achieve a new lease on life through recycling.

The average aluminum can contains 40 percent recycled content, and Pepsi’s new campaign is designed to communicate the benefits of aluminum can recycling and encourage Pepsi consumers to recycle.

The recycling facts and messages, which were provided by the National Recycling Coalition, will be featured on approximately 500 million Pepsi cans and 250 million Diet Pepsi cans nationwide each month, for a total of 7 billion cans by the end of the year.

"Our research tells us that most people recycle, when they remember,” Kate Krebs, executive director of the National Recycling Coalition, Washington, says. “That's why reminding people about the positive impact of simply recycling an aluminum can is so powerful.”

The "Have we met before?" recycling messages to be featured on Pepsi and Diet Pepsi cans include:

• Recycling could save 95 percent of the energy used to make this can.
• On average, aluminum cans produced in the United States contain 40-50 percent recycled content.
• The average person has the opportunity to recycle 25,000 cans in a lifetime.
• Recycling a single aluminum can saves enough energy to power a TV for three hours.
• Recycle this can and save enough energy to power a 100-watt light bulb for four hours.

 More information about the NRC is available at www.nrc-recycle.org. Additional information about Pepsi-Cola North America is available at www.pepsi.com.