KMR holdings are now Oryx Stainless

The Oryx Stainless Group, parent company of the stainless steel scrap trading and wholesaling company KMR Stainless Group, has changed the names of its companies still operating under the KMR brand name to Oryx Stainless.

The name changes are part of the company’s previously announced global, single-brand strategy, Oryx says, and became effective on Sept. 1, 2015.

The company says the KMR Stainless name, which had been introduced in 1997 and contained components of the previous owner's name, was still being used by the KMR holding group and by its German- and Netherlands-based businesses.

When KMR was established 25 years ago, Oryx says, the company operated only in Germany. However today, with operations in Germany, the Netherlands, Malaysia and Thailand, the firm is one of the largest global wholesalers of stainless steel scrap, with 2014 sales of €590 million.

“It’s just logical against the backdrop of the continued internationalisation and the growing networking of our operations that we move to a single-brand strategy. The brand name of Oryx Stainless, which we already introduced as the umbrella brand with a view to further expansion in 2008, is well-known in our markets and sector and carries positive associations, which we intend to utilize even more effectively in future,” explains Tobias Kämmer, CEO of Oryx Stainless Holding BV.

The Oryx Stainless Group was founded in 1990 and is one of the world’s largest trading organisations for raw materials used in the production of stainless steel. The company says it focuses its business activities on the handling and processing of stainless steel scrap into Oryx Stainless Blends, secondary raw material blends that are adapted for the respective stainless steel producers.