Office Depot Reaches Recycling Goal

Company’s 2004 Canadian advertising inserts use 75 percent recycled content.

Office Depot, the Delray Beach, Fla.-based supplier of office products and services, has announced that its 2004 Canadian advertising insert program achieved an annual average of 75 percent post-consumer waste (PCW) recycled content.

 

Office Depot surpassed its 2004 target by 50 percent and has increased the use of PCW content in its Canadian advertising inserts by nearly 400 percent since 2003, according to a release from the company.

 

The company established a pilot program two years ago that tested the use of paper made primarily with fiber certified as being sourced from responsibly managed forests or made from PCW recycled material in its Canadian advertising inserts. The pilot’s success allowed Office Depot to set a goal and to create a specific timeline for measurable achievement and reportable results in 2004.

 

“Last year, every one of Office Depot’s Canadian marketing inserts was printed on 75 percent PCW recycled content paper, the maximum possible with this particular paper stock,” says Tyler Elm, director of environmental affairs for Office Depot. “While the use of recycled content is an essential element of a corporate environmental program, maximum results can be achieved when such efforts are part of a visible, integrated initiative that also accounts for the use of certified fiber sourced from well managed forests.”

 

More information about Office Depot’s environmental initiatives is available online.